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Vaasan Bakery: For expected guest. TBWA Katja Änkilä & Zoubida Benkhellat
Vaasan Bakery: For expected guest. TBWA Katja Änkilä & Zoubida Benkhellat

Vaasan Bakery – For expected guests.

Vaasan Bakery wanted to launch new product linen for packaged dessert bakeries. We helped them by creating inspiring product names, packaging, creative concept, slogan, and ad campaign.

People buy the packed bakery from the grocery stores if they know the guests will come for a visit or if they have a reason for a small celebration. But what would they offer for the guests, it the guest is the really expected one? What would be great, tasty, and fast enough?


ClientVaasan Ltd (bakery) My roleProduct Positioning, Product names, Creative Concept, Creative design, Copywriting Year2019

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